AMY VAUGHAN
Search Engine Optimization Strategist
I am a Digital Marketing Professional; specializing in search engine optimization and campaign strategy. My professional experience has allowed me to lead national and international digital marketing projects, including developing complete campaign strategies, training and leading SEOs, and overseeing project execution. My data-driven strategic approach has enabled me to take my partners to the next level, establishing long-term relationships through successful digital marketing strategies that increase their bottom line. I have built, executed, and managed SEO campaigns that have increased traffic, conversions, and profits. My experience also includes content marketing, social media marketing, and email marketing.
MY SKILLS
SEARCH ENGINE OPTIMIZATION
DATA READING & ANALYSIS
COPYWRITING & PROOFREADING
STRATEGY & LEADERSHIP
PROFESSIONAL EXPERIENCE
ChoiceLocal - Westlake, OH | April 2021 - Present
DIGITAL MARKETING STRATEGIST
Tested and implemented a new content-marketing strategy utilizing AI writing technology that replaced the need f or freelanced content.
Trained, mentored, and led a team of five SEO Specialists to ensure SEO strategy was being implemented correctly.
Conceptualized and executed a 12-month SEO strategy for 124 brand sites that focused on increasing organic traffic, ranking, and call volume.
Consistently met KPI goals (keyword ranking, call volume, traffic, and ROI) every month for 42 sites, even during the midst of a pandemic.
Produced and presented monthly strategic reports for partners that included analysis, insights, and recommendations.
ChoiceLocal - Westlake, OH | April 2019 - April 2021
DIGITAL MARKETING SPECIALIST
Performed monthly on-site optimizations and audits using Google Analytics, NightWatch, and call volume data, for brand sites to help improve keyword rankings, traffic, and conversions.
Researched the latest Google Algorithm updates and SEO trends and best practices.
Implemented multiple tests every quarter and shared finding during company-wide meetings – often leading to new best practices for the team.
Created a new home page layout that, on average, increased a site’s average time on page by 54% and increased call volume by 35% across 26 sites.
TashRizzo - Remote | August 2018 - November 2018
PROJECT MANAGER - FREELANCE
Managed all internal and external LinkedIn campaigns from start to finish.
Led and delegated tasks to a team of marketers to assure quality results.
Handled client communication and found solutions to any problems/issues.
Established a small marketing firm to an agency that now receives numerous calls a day inquiring about services.
Patient Engine - Concord, OH | May 2018 - June 2018
FACEBOOK ADS MANAGER - FREELANCE
Managed Facebook accounts for medical practices and created content for paid advertising.
Designed templates for informational pamphlets, presentations, and blog posts.
Wrote ad copy and lead handling scripts for clients.
EDUCATION
CLEVELAND STATE UNIVERSITY
B.A. in Liberal Arts & Social Sciences
Promotional Communication | 3.95; Dean's List, 2015-2018
Creative Writing | 3.95; Dean’s List, 2015-2018
PORTFOLIO
CAPSTONE FINAL | ALUMNI ASSOCIATION IMC PLAN
For my final project for my undergrad, I had the opportunity to work with a great group of young marketers. We created this IMC Plan for our university's Alumni Association in competition with other student groups. In this document you will see that we put our hearts into this project and went above and beyond. We researched and came up with our SWOT, positioning map, audience, objectives, strategies, and tactics. With this information we got to the creative parts and creating specific events that the audience would enjoy and benefit from attending. To get the most out of these events we came up with a planning calendar to implement our ideas. The end of the IMC Plan contains our distribution plans, budget, budget, and the appendix. On top of all this we actually created the marketing material, something that wasn't required of the project, and a branding guide for the utilize. I am proud to say that we won the contest and this plan will be implement in the future at Cleveland State!
