FULL PORTFOLIO
CAPSTONE FINAL | ALUMNI ASSOCIATION IMC PLAN
For my final project for my undergrad, I had the opportunity to work with a great group of young marketers. We created this IMC Plan for our university's Alumni Association in competition with other student groups. In this document you will see that we put our hearts into this project and went above and beyond. We researched and came up with our SWOT, positioning map, audience, objectives, strategies, and tactics. With this information we got to the creative parts and creating specific events that the audience would enjoy and benefit from attending. To get the most out of these events we came up with a planning calendar to implement our ideas. The end of the IMC Plan contains our distribution plans, budget, budget, and the appendix. On top of all this we actually created the marketing material, something that wasn't required of the project, and a branding guide for the utilize. I am proud to say that we won the contest and this plan will be implement in the future at Cleveland State!
PUBLICATION DESIGN | BROCHURE
I was tasked with creating a unique print advertisement of my choose. I decided to go above and beyond and visit the haunted prison in Mansfield, Ohio. There, I was able to take haunting photos of the reformatory and learn about its rich history to make this brochure. Feel free to check out the full design!
COULTER & ASSOCIATES | GOOD VS BAD PHOTOS
This is a sample of the graphic design I did during my time at a digital marketing firm. I was tasked with creating multiple on-boarding material for new clients. In this document you will see how I created multiple graphics giving examples of how to taking quality photos we could use for advertisements.
COULTER & ASSOCIATES | AD COPY
Here is a sample of copy I wrote during my time at Coulter & Associates. I was required to make plenty of copy for clients and this is an example of what I wrote. My supervisor always encouraged to market myself as a copywriter due to my skill. Just as he encouraged me, I encourage you to take a look at my sample!
ECA | COMMUNICATION STUDY
I had the amazing opportunity to conduct a study with the top students in my area of study. Under the guidance of Dr. Richard Perloff, my team was able to research the affect of social media on body image. While the results were unsettling, the material and our presentation was interesting to the Eastern Communication Association and we were accepted to present our finding. In the document below, you will see the poster I created for the ECA. It was such a fun time and great experience to be first author to such a prestigious program!